There has been an uptick worldwide in the consumption of beverages that contain no alcohol or are alcohol-free.
According to research from NielsenIQ, sales of non-alcoholic beverages in the United States climbed by 33 percent in 2021, reaching a total of $332 million. They did especially well on e-commerce platforms, where there was a 3202% rise in sales of non-alcoholic and low-alcoholic beverages over the course of the previous year.
Therefore, the fact that there is a whole subculture of aficionados who prefer to drink non-alcoholic beverages over alcoholic ones should come as no surprise at all. Why? Because, even though India is still a young market, its expansion is almost certain to continue.
Non-alcoholic beverages are gaining popularity among a wide variety of drinkers since they are generally thought to be a little bit healthier, have fewer calories than alcoholic beverages, and most crucially, claim that they do not compromise on taste.
If a person does not wish to use alcohol, there should be other, more flavorful and sophisticated drinking options available to her.
Mumbai-based Svami, a pioneer in the Indian craft tonic water industry, has developed three ready-to-drink non-alcoholic cocktails: G&T, Pink Gin & Tonic, and Rum & Cola. Svami also produces craft tonic water.
The non-alcoholic Rum & Cola is flavoured with vanilla, caramel, and cinnamon, and it has only 56 calories. In contrast, the alcoholic Gin & Tonic has traditional botanicals such as juniper.
Only 83 calories are contained in each bottle of Pink Gin & Tonic.
The craft beer company Kati Patang, based in Delhi, recently introduced a line of non-alcoholic beverages under the brand name NOT.
These mocktails, which are offered in three variations (NOT G&T, NOT Cosmopolitan, and NOT Old Fashioned), are designed to replicate the flavour of well-known cocktails, but they contain neither alcohol nor calories.
It features over 35 different spices, which replicates the flavour and feeling of a traditional cocktail while providing fewer calories and none of the alcoholic content.
Sober Gin, which is produced in Goa, is unique in that it contains no carbohydrates, no sugar, no alcohol, and just five calories total.
The juniper berries, ashwagandha, and tulsi that have been infused into it are thought to strengthen the immune system.
It is available for purchase on the internet for a price of 1,499 Indian Rupees.
Botanicals and natural components are used in the products sold by Zero Percent Shop, a branch of the privately held Finnish corporation Third Culture Group. The company does not use any emulsifiers or preservatives.
Noughty Sparkling Chardonnay, which is manufactured from grapes grown in southern Spain, is one of the goods that may be purchased.
It has just 14 calories per glass and contains only 2.9 grams of sugar per 100 milliliters.
Sepoy and Company
Although Sepoy & Co. is best known for their tonic waters and mixers, its classic ginger ale is an excellent choice for those looking for a beverage that does not include alcohol.
The refreshing beverage, which is low in calories, is made with a unique combination of citrus notes and organic ginger that comes from India and Africa.
In addition, we adore the retro appearance of the ribbed glass bottles and packaging in which these arrive.
The lemonade collection offered by Sepoy & Co. is comprised of three distinct flavours: classic, rose, and tropical lemonade.
& Stirred
Stirred was initially established as a company that sold pre-mixed cocktails; however, the company’s founders soon realised that there was also a significant need for pre-mixed non-alcoholic beverages.
That is when they began selling a variety of non-alcoholic beverages that were already prepared to be consumed.
The firm, which is situated in Gurugram, also provides a selection of fruit-based mocktails that are pre-mixed and ready to drink.
Their selection features popular drinks such as the Classic Colada, the Mountain Mojito, the Mexican Mule, the Hibiscus Cosmo, and the Mango Colada.
The Classic Colada and the Mexican Mule are two of our top picks from the selection offered by &Stirred.
There is a good chance that alcohol-free beer will become the next big item on a worldwide scale.
Non-alcoholic beers are gaining popularity, especially among health-conscious younger individuals looking to avoid excess calories. Unlike traditional beer, non-alcoholic varieties undergo partial fermentation, preventing the formation of alcohol.
The global non-alcoholic beer market was valued at $9.6 billion in 2019 and is expected to reach $35.67 billion by 2030, with an 8.1% CAGR, according to insightSLICE, a U.S.-based global market research provider.
Leading breweries have embraced this trend, introducing alcohol-free versions of their popular brands. In India, AB InBev offers Budweiser 0.0, Hoegaarden 0.0, and Hoegaarden Rosee 0.0, while Heineken has Heineken 0.0.
Coolberg, based in Mumbai, is India’s first brewery to produce alcohol-free beer. Their process involves malted barley and water, boiling at high temperatures, and subsequent cooling. Coolberg offers six flavors: Malt, Ginger, Cranberry, Mint, Peach, and Strawberry, with Malt being the most popular.
These non-alcoholic beverages are available online through official websites and platforms like Amazon, catering not only to major cities but also to smaller towns and states like Gujarat and Bihar, where alcohol sales are restricted. Non-alcoholic beverages in India are on the rise and here to stay.
