Before the late 1990s, the majority of India’s wheat flour (atta) was milled in small-scale, community-based chakki mills.
People would either transport a certain quantity of wheat to a local chakki in order to have it ground in order to fulfil their day-to-day requirements, or they would buy raw wheat in large quantities, manually clean it, store it, and then mill it using a traditional hand-driven chakki.
Despite the fact that local chakki mills still predominate in most parts of India, most metros and small cities have resorted to using packaged wheat flour.Even the more rural markets are making the transition to wheat that has been packed.
The market for packaged wheat flour in India is expanding at a staggering compound annual growth rate (CAGR) of about 21%, and it is certainly certain to rise sharply in the near future.
Let’s take a look at the top five most popular brands of atta in India.
5. 24 Mantra Organic Atta – This particular brand of atta is loaded with important nutrients such as protein, vitamins B and E, and vitamin E.
Everyone who is concerned about their health should eat the soft rotis because they are cultivated without the use of pesticides or PMOs. This is especially important for diabetics and others who have high cholesterol.
4. Nature Fresh Sampoorna Atta — Manufactured by Cargill India, Nature Fresh Sampoorna Atta undergoes a three-stage intense washing of grains before being ground in a traditional chakki. This results in atta that produces rotis that are both soft and healthful.
3. Pillsbury fresh chakki atta — Pillsbury is one of the oldest competitors in the market for packaged wheat brands.
You can get rotis that keep their soft texture for up to six hours.
Its high content of dietary fibres, which are necessary for digestion and help to maintain general health and vigour, makes it an excellent choice.
There is also the Pillsbury atta with multigrain variety, which features a blend of seven different grains that are high in fibre and provide optimal nourishment.
2. Fortune Fresh Chakki Atta – This is a popular atta that is manufactured with a wheat blend of an exceptionally high quality.
Because the atta is able to absorb more water, the rotis come out fluffy and tender.
It is one of the goods that has brought in the most revenue for the Adani Wilmar company.
1. Aashirwaad atta – .ITC Ltd. is the owner of the Aashirvaad brand, which produces a variety of pantry essentials and cooking supplies.
The dough that is produced using Aashirvaad Superior MP Atta is able to absorb more water, which results in rotis that are more pillowy, light, and flavorful.
Aashirvaad has over 6500 sourcing centres and a broad network of rural Indian farmers, both of which supply the company with the best grains, which are then chosen to assure top grade atta.
Aashirwaad also offers other varieties, such as Aashirvaad Select Sharbati Atta, which is made from premium quality sharbati wheat, Aashirvaad Sugar Release Control Atta, which is recommended for diabetics because it controls sugar, and Aashirvaad Atta with Multigrains, which has high fibre for better digestion.
The Aashirvad brand currently has a market share of roughly 30 percent of the packaged wheat brand market.
 Flour Brands in India){kind=link}